Entrepreneurship Didactic Units for crafts - UIPEC Erasmus+ project
- Crafts & Entrepreneurship Didactic Units
- Didactic Unit 1. Introduction to Entrepreneurship
- Didactic Unit 2. Entrepreneur Skills
- Didactic Unit 3. Planning & Management for Entrepreneurs
- Didactic Unit 4.Myths about the entrepreneurship
- 1.1. Entrepreneurs are born, they are not made!
- 1.2. Entrepreneurs are their own masters and are completely independent!
- 1.3. Entrepreneurs are "players"!
- 1.4. Entrepreneurs work more than managers.
- 1.5. Money is the most important thing in an entrepreneurial start-up.
- 1.6. Anyone can start a business!
- 1.7. A valuable entrepreneur succeeds in 1-2 years!
- 1.8. Valuable entrepreneurs are young!
- 1.9. If an entrepreneur has enough starting capital, he cannot miss!
- 1.10. Entrepreneurs are "lonely wolves" and cannot work in team!
- Didactic Unit 5 Improving the Creativity with Canvas Model
- Didactic Unit 6. Crafts Investiment
- Didactic Unit 7. Example of Business Plan
- 7.1 Executive summary
- 7.2 Nature of the business
- 7.3 Competitors
- 7.4 Finances required
- 7.5 Description of the venture
- 7.6 Office equippment and personnel
- 7.6 Operational plan
- 7.7 Marketing plan
- 7.8 SWOT analysis
- 7.9 Organizational plan
- 7.10 Financial plan
- 7.11 Assessment of risk
- 7.12 Keys to success
- Didactic Unit 8. Marketing
- Didactic Unit 9. Job Application Training
- Didactic Unit 10. Analysing ourselves with SWOT tool
- Didactic Unit 11. Looking for money: Sources of Financing
- Disclaimer
Sales promotion
The sales promotion includes the several short-term incentives to persuade the customers to initiate the purchase of the goods and services. This promotion technique not only helps in retaining the existing customers but also attract the new ones with the additional benefits. Rebates, discounts, paybacks, Buy- one –get- one free scheme, coupons, etc. are some of the sales promotion tools.
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