2. The 9 Building Blocks of Canvas

The Business Model Canvas categorizes the processes and internal activities of a business into 9 separate categories, each representing a building block in the creation of the product or service. These categories represent the four major aspects of a business; customers, offer, infrastructure, as well as financial viability. All 9 categories are listed and explained below.

Business Model Canvas: nine business model building blocks, Osterwalder, Pigneur & al. 2010

Osterwalder, Pigneur & al. 2010

The right side of the Business Model Canvas focuses on the customer (external), while the left side of the canvas focuses on the business (internal). Both external and internal factors meet around the value proposition, which is the exchange of value between your business and your customer/clients.