Entrepreneurship Didactic Units for crafts - UIPEC Erasmus+ project
- Crafts & Entrepreneurship Didactic Units
- Didactic Unit 1. Introduction to Entrepreneurship
- Didactic Unit 2. Entrepreneur Skills
- Didactic Unit 3. Planning & Management for Entrepreneurs
- Didactic Unit 4.Myths about the entrepreneurship
- 1.1. Entrepreneurs are born, they are not made!
- 1.2. Entrepreneurs are their own masters and are completely independent!
- 1.3. Entrepreneurs are "players"!
- 1.4. Entrepreneurs work more than managers.
- 1.5. Money is the most important thing in an entrepreneurial start-up.
- 1.6. Anyone can start a business!
- 1.7. A valuable entrepreneur succeeds in 1-2 years!
- 1.8. Valuable entrepreneurs are young!
- 1.9. If an entrepreneur has enough starting capital, he cannot miss!
- 1.10. Entrepreneurs are "lonely wolves" and cannot work in team!
- Didactic Unit 5 Improving the Creativity with Canvas Model
- Didactic Unit 6. Crafts Investiment
- Didactic Unit 7. Example of Business Plan
- 7.1 Executive summary
- 7.2 Nature of the business
- 7.3 Competitors
- 7.4 Finances required
- 7.5 Description of the venture
- 7.6 Office equippment and personnel
- 7.6 Operational plan
- 7.7 Marketing plan
- 7.8 SWOT analysis
- 7.9 Organizational plan
- 7.10 Financial plan
- 7.11 Assessment of risk
- 7.12 Keys to success
- Didactic Unit 8. Marketing
- Didactic Unit 9. Job Application Training
- Didactic Unit 10. Analysing ourselves with SWOT tool
- Didactic Unit 11. Looking for money: Sources of Financing
- Disclaimer
3. Enterprise Macro & Micro environment
Any economic organization operates under the conditions of its external environment, which is also referred to as a marketing environment.
For the enterprise, the marketing environment is a set of opportunities but also dangers. In order to harness the opportunities and to avoid danger, the first condition is for the company to know the components, the physiognomy and the functioning of the environment, the factors that influence its marketing activity and the forces that affect its economic performance.
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