Didactic Unit 8. Marketing

Crafted goods can't beat industrial wares in price nor in productivity however crafts are not helpless.  Their great advantage are the quality and the unicity of each product and these characteritices have to be put in value using one of the more important tool of nowdays for entrepreneur . In this didactic unit, you will learn one of the more important things to be a good entrepreneur ... 

What is  "Marketing"?

The definition that many marketers learn as they start out in the industry is:

Putting the right product in the right place, at the right price, at the right time.

Marketing can be described as the process of planning, designing, promoting and distributing goods and services in order to satisfy customer needs to make a profit.

Companies, focused on the marketing, point out how special features of their products and services bring benefits that satisfy the needs of the customers who buy them.