Entrepreneurship Didactic Units for crafts - UIPEC Erasmus+ project
- Crafts & Entrepreneurship Didactic Units
- Didactic Unit 1. Introduction to Entrepreneurship
- Didactic Unit 2. Entrepreneur Skills
- Didactic Unit 3. Planning & Management for Entrepreneurs
- Didactic Unit 4.Myths about the entrepreneurship
- 1.1. Entrepreneurs are born, they are not made!
- 1.2. Entrepreneurs are their own masters and are completely independent!
- 1.3. Entrepreneurs are "players"!
- 1.4. Entrepreneurs work more than managers.
- 1.5. Money is the most important thing in an entrepreneurial start-up.
- 1.6. Anyone can start a business!
- 1.7. A valuable entrepreneur succeeds in 1-2 years!
- 1.8. Valuable entrepreneurs are young!
- 1.9. If an entrepreneur has enough starting capital, he cannot miss!
- 1.10. Entrepreneurs are "lonely wolves" and cannot work in team!
- Didactic Unit 5 Improving the Creativity with Canvas Model
- Didactic Unit 6. Crafts Investiment
- Didactic Unit 7. Example of Business Plan
- 7.1 Executive summary
- 7.2 Nature of the business
- 7.3 Competitors
- 7.4 Finances required
- 7.5 Description of the venture
- 7.6 Office equippment and personnel
- 7.6 Operational plan
- 7.7 Marketing plan
- 7.8 SWOT analysis
- 7.9 Organizational plan
- 7.10 Financial plan
- 7.11 Assessment of risk
- 7.12 Keys to success
- Didactic Unit 8. Marketing
- Didactic Unit 9. Job Application Training
- Didactic Unit 10. Analysing ourselves with SWOT tool
- Didactic Unit 11. Looking for money: Sources of Financing
- Disclaimer
5. Other models of marketing
Amongst the other models that have been developed over the years is Boom and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4Ps, plus people, processes and physical layout decisions.
Another approach is Lauterborn's 4Cs, which presents the elements of the marketing mix from the buyer's, rather than the seller's, perspective. It is made up of Customer needs and wants (the equivalent of product), Cost (price), Convenience (place), and Communication (promotion). In this article, we focus on the 4Ps model as it is the most well-recognized, and contains the core elements of a good marketing mix.
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