Entrepreneurship Didactic Units for crafts - UIPEC Erasmus+ project
- Crafts & Entrepreneurship Didactic Units
- Didactic Unit 1. Introduction to Entrepreneurship
- Didactic Unit 2. Entrepreneur Skills
- Didactic Unit 3. Planning & Management for Entrepreneurs
- Didactic Unit 4.Myths about the entrepreneurship
- 1.1. Entrepreneurs are born, they are not made!
- 1.2. Entrepreneurs are their own masters and are completely independent!
- 1.3. Entrepreneurs are "players"!
- 1.4. Entrepreneurs work more than managers.
- 1.5. Money is the most important thing in an entrepreneurial start-up.
- 1.6. Anyone can start a business!
- 1.7. A valuable entrepreneur succeeds in 1-2 years!
- 1.8. Valuable entrepreneurs are young!
- 1.9. If an entrepreneur has enough starting capital, he cannot miss!
- 1.10. Entrepreneurs are "lonely wolves" and cannot work in team!
- Didactic Unit 5 Improving the Creativity with Canvas Model
- Didactic Unit 6. Crafts Investiment
- Didactic Unit 7. Example of Business Plan
- 7.1 Executive summary
- 7.2 Nature of the business
- 7.3 Competitors
- 7.4 Finances required
- 7.5 Description of the venture
- 7.6 Office equippment and personnel
- 7.6 Operational plan
- 7.7 Marketing plan
- 7.8 SWOT analysis
- 7.9 Organizational plan
- 7.10 Financial plan
- 7.11 Assessment of risk
- 7.12 Keys to success
- Didactic Unit 8. Marketing
- Didactic Unit 9. Job Application Training
- Didactic Unit 10. Analysing ourselves with SWOT tool
- Didactic Unit 11. Looking for money: Sources of Financing
- Disclaimer
3. Understanding the Tool
The marketing mix and the 4Ps of marketing are often used as synonyms for one another. In fact, they are not necessarily the same thing.
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix and was first expressed in 1960 by E. J. McCarthy.
The 4Ps are:
- Product (or Service).
- Place.
- Price.
- Promotion.
A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix. Here are some questions that will help you understand and define each of the four elements:
The marketing mix
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